Features and Benefits – Why Understanding the Difference Is Crucial for Your Business

To say that marketing your company has changed from even ten years ago feels a bit like a cliché. We all know that the marketing landscape has changed – I prefer to look at it as “enhanced” because many traditional marketing channels remain powerful (word of mouth for example). The enhancement comes from the introduction of digital marketing channels (Social Media, or your website), with the added complexity of greater competition. Those who sell physical products compete against Amazon and their comprehensive distribution channels.

Many of our clients are service-based, and since many of these services can be delivered online/virtually – the pool of competition is global. Your clients are shopping online for everything (products and services alike), and making their buying decisions based on what they read.

How can you make your online presence more powerful?

First and foremost, you need a comprehensive Social Media strategy across as many channels as appropriate. Creating content and delivering it in a prompt manner that is predictable (in that it’s regular) and spontaneous (responding to others) is essential. Not all of your clients will find you on your website.

But ultimately, you want to direct your prospects to your website, because that’s where they can sign up for your newsletter list, buy products or services, and overall learn more about you. For this reason, your digital marketing copy needs to be effective and concise.

Here are two tips:

Understand your prospect – know who they are, what they’re experiencing right now which is causing them to search for you, and what their life will be like after working with you – but also what it will be like if they don’t seek change now. This is huge – if you know what they’re looking for and how they’re feeling, right now, you’ll know how to write directly to them.
Focus on the benefits, not features, of your products/services.

What does this mean?

“Features” are facts, where “benefits” begin to focus on the emotional need that this feature addresses. How do you get to the heart of benefits? Back in high school English class, we learned the “so what” test. For every point we raised, we asked ourselves “so what” – this can make your writing more concise, if the sentence you’re writing doesn’t directly relate to the point you’re trying to write (“so what”), then it can be deleted.

For online copy, we use this same technique to talk about the meaning of a feature – here’s an example using a tooth whitening kit:

Feature – Whitens teeth in 7 days with regular use

Benefit – Have a more dazzling smile before date night this weekend! Or Look younger, in just a week, with a whiter smile.

We all want to look younger, and dazzle! Sounds a lot more persuasive than “regular use.”

How do you make your benefits relevant to your prospect? By understanding them. Using our tooth whitening kit as an example, if you know that your prospect is self-conscious about their smile, and doesn’t feel as young and attractive as they used to, perhaps they’ve just re-entered the dating scene and have insecurities around that. Understanding this helps you speak directly to their needs.

Blackjack Side Bets Are Bad Bets – Avoided Them While Playing

Most blackjack games in casinos today offer optional bonus or side bets. Once rare at a basic blackjack table they are becoming more and more widespread. The rational is simple because they carry a huge house edge. Anywhere from 3% to 20% or more compared to the 0.5% edge when playing straight up blackjack while using correct Basic Strategy. The bigger the edge, the more money the house makes.

The side bets do have an upside for the player in that all winning bonus wagers will pay out even if the player loses the original hand, and the large payouts are tempting. If you care to venture in, here are some of the most popular ones:

Twenty-One + 3

This side bet incorporates a little 3 Card Poker excitement into the mix in that your first two cards and the dealer’s up card are the determining factors. After you’ve made your BJ and optional Twenty One + 3 wagers, the combination of the three cards must equal a flush, straight flush, any straight, or three of a kind. The bet wins 9 to 1 on a six or eight deck game. The house edge is about 3%.

Royal Match 21

This one is based on your first two dealt cards:

Any two suited cards pay 2.5 to 1

A suited King & Queen (Royal Match) pays 25 to 1

A player Royal Match & dealer Royal Match in any suit pays 1000 to 1

The maximum bet allowed will vary between casinos. With the outcome based on your first two cards, the house edge is about 6%.

Bet the Set 21

This side bet focuses on your first two cards after you’ve made you’re blackjack wager and a Bet the Set wager. In some jurisdictions this bet is also known as Pair Square. If you are dealt any pair you are paid according to a pre-determined pay table based on the number of decks in play:

Single deck – pair pays 15 to 1

Double deck – pair pays 10 to 1, suited pair pays 25 to 1

Four, six or eight deck – pair pays 10 to 1, suited pair pays 15 to 1

Depending upon the number of decks in play and the pay table which varies between jurisdictions, the house edge varies between 5 & 6%.

Dealer Bust 21

Player wins if the dealer busts with various up cards showing. The winning payouts are paid according to the following table:

Bust with Ace up – Pays 10 to 1

Bust with 10 to K – Pays 4 to 1

Bust with 7 to 9 – Pays 2 to 1

Bust with 2 to 6 – Pays 1 to 1

The house edge is about 10% if the dealer stands on soft seventeen, about 8% if the dealer hits soft seventeen.

Over/Under 13

A player can wager on whether the total of his first two cards will be over, or under, 13. An exact 13 total always loses and Ace always counts as 1. The house edge for the Over 13 wager is 6.5 %, and for the Under 13, it’s 10 %. The side bet is usually offered on six- and eight- deck games.

Pair Square

A player wins if his or her first two cards are the same rank (such as a pair of 8′s). An unmatched pair (like an 8 of Clubs and an 8 of Hearts) pays 10 to 1. A matched pair (like a pair of 8′s of clubs) pays 15 to 1. The house edge is 10.6 %.

Super Sevens

In addition to your blackjack game bet, wager $1 that you will be dealt from one to three sevens resulting in the following payouts:

One seven pays 3 to 1

Two unsuited sevens pay 50 to 1

Two suited sevens pay 100 to 1

Three unsuited sevens pay 500 to 1

Three suited sevens pay 5000 to 1

The house edge is about 12% with no third card dealt and about 11% when a third card is dealt.

Lucky ladies

Here is a bet where any hand totaling 20 wins something. If you’re lucky enough to have a pair of Queens, you’ll win more, as the following pay table shows:

Pair of Queens with a dealer Blackjack – pays 250 to 1

Pair of Queens – Pays 25 to 1

Any suited 20 – pays 9 to 1

Any unsuited 20 – pays 4 to 1

The house edge is between 17 & 20 % depending on the jurisdictions pay table.

Always keep in mind that your bankroll is at a greater risk of a quicker depletion while playing blackjack games and making these tempting side bets.

4 Reason Why Art Socks Are a Great Idea

Socks designed by artists have seen a significant increase in popularity in the last few years. They are being created with inspiration from true artists, as well as actors, sports stars and other personalities. The ability to blend creativity and artistry has resulted in the type of socks that have become a fashion statement and will brighten the day of everyone that wears them.

Let’s take a look at a few reasons why these socks have become a fashion trend:

Unique designs

The socks are designed with the help of an original work of art to create the design that can easily accessorize any outfit. Artists are given the opportunity to create an inspired print that is entirely based on their preferred style and color choices. Many of the socks combine something that is original, bold and bright to really stand out. They may include the unique design that includes characters, stripes, shapes, patterns, coastal landscapes or abstract floral creations.

Great accessories

The unique design and style of these socks make them a perfect accessory to complete an outfit. A well-chosen pair of socks can help to seamlessly bind an outfit to create the truly harmonious look. The unique concepts, styles and colors used in the designs make it possible to really show your individuality when wearing the socks.

High-quality

The high-quality nature of these socks means they are made with superior materials that keep the feet warm and comfortable. Many of the socks are created using the latest knitting techniques to make it possible to fully capture the fine details of a particular design. However, they are still kept at an affordable price to make them available to anyone that wants to enjoy the unique look.

Gift idea

Any serious sock wearer will appreciate a stylish pair of socks designed by artists. They are a wonderful gift idea with the classic to modern print ideas that make them a lot more interesting than a typical pair of plain socks. Also, they can make a great conversation starter and perfect for any special occasions, holidays, or weddings.

Whether you are looking to dress up or dress down, these captivating and inspiring socks are essentially timeless works that make it possible to literally wear art. They are certain to be a great addition for any sock drawer and with plenty of color choices, they can easily complement your individual fashion preference.