3 Things to Consider While Selecting Your Marketing Automation Tools

If you’re new to marketing automation, you might want to think about how you and your team will want to adopt those automated processes in the right way. Considering how the marketing automation industry is growing with increased adoption rates, it’s important to ensure automation is done efficiently. For starters, let’s consider a few statistics:

a. About 49% of businesses use some form of email automation. (Email monday, 2018)
b. In the next two years, an additional 21% of marketing leaders plan to use a marketing automation platform. (Salesforce, 2017)
c. Spending for marketing automation tools is expected to reach $25.1 billion annually by 2023. (Martech Today, 2018)
d. 79% of top-performing companies have been using marketing automation for three or more years. (Venture Harbour, 2017)
e. 80% of marketers using automation software generate more leads. (LinkedIn, 2016)
Source: HubSpot Marketing Statistics

Clearly, many industries are adopting marketing automation software and technology tools;these are few really important things that you need to keep in mind while making your choices:

1. Don’t automate bad processes and beware of outsourced lists

Map your marketing processes that drive traffic and leads thoroughly. Flow of leads through the funnel, including allocation and their sources are key. Hence, map those properties accurately. Make sure that the members of your team who run these processes are on-board with any changes that such automation will bring to their day-to-day work. Appointing a change manager (champion) who is a marketing process specialist will save you time and money. Identify and eliminate poor processes – fix the process before you can automate it.

2. Beware of outsourced lists and automate lead qualification to stay compliant

Avoid buying email lists and sending them automated email campaigns. These will fail and become costly to resolve. Especially now, with GDPR, this can get your business into a whole lot of trouble. Automation tools can be a life-saver with their inbuilt measures to ensure that some of your processes are compliant with the new laws. That said, the software is an only enabler and you must do the work to stay compliant. To further help the process, focus on creating exciting content that will motivate people to sign up for your content offerings (say, eBooks and animated GIFs) and build + grow your own opt-in database that can deliver better lead conversion.

Email databases will expire as the years roll by so it’s important to keep generating new leads at a higher rate than the expiry rate; which is about 25% per year. To generate new leads, you need to consistently create better content, design interesting calls-to-actions &landing pages, write engaging blogs and optimise your website for the search engines. Automation is great for nurturing leads, but you need to generate those leads first for the next step to happen.

Blackjack Side Bets Are Bad Bets – Avoided Them While Playing

Most blackjack games in casinos today offer optional bonus or side bets. Once rare at a basic blackjack table they are becoming more and more widespread. The rational is simple because they carry a huge house edge. Anywhere from 3% to 20% or more compared to the 0.5% edge when playing straight up blackjack while using correct Basic Strategy. The bigger the edge, the more money the house makes.

The side bets do have an upside for the player in that all winning bonus wagers will pay out even if the player loses the original hand, and the large payouts are tempting. If you care to venture in, here are some of the most popular ones:

Twenty-One + 3

This side bet incorporates a little 3 Card Poker excitement into the mix in that your first two cards and the dealer’s up card are the determining factors. After you’ve made your BJ and optional Twenty One + 3 wagers, the combination of the three cards must equal a flush, straight flush, any straight, or three of a kind. The bet wins 9 to 1 on a six or eight deck game. The house edge is about 3%.

Royal Match 21

This one is based on your first two dealt cards:

Any two suited cards pay 2.5 to 1

A suited King & Queen (Royal Match) pays 25 to 1

A player Royal Match & dealer Royal Match in any suit pays 1000 to 1

The maximum bet allowed will vary between casinos. With the outcome based on your first two cards, the house edge is about 6%.

Bet the Set 21

This side bet focuses on your first two cards after you’ve made you’re blackjack wager and a Bet the Set wager. In some jurisdictions this bet is also known as Pair Square. If you are dealt any pair you are paid according to a pre-determined pay table based on the number of decks in play:

Single deck – pair pays 15 to 1

Double deck – pair pays 10 to 1, suited pair pays 25 to 1

Four, six or eight deck – pair pays 10 to 1, suited pair pays 15 to 1

Depending upon the number of decks in play and the pay table which varies between jurisdictions, the house edge varies between 5 & 6%.

Dealer Bust 21

Player wins if the dealer busts with various up cards showing. The winning payouts are paid according to the following table:

Bust with Ace up – Pays 10 to 1

Bust with 10 to K – Pays 4 to 1

Bust with 7 to 9 – Pays 2 to 1

Bust with 2 to 6 – Pays 1 to 1

The house edge is about 10% if the dealer stands on soft seventeen, about 8% if the dealer hits soft seventeen.

Over/Under 13

A player can wager on whether the total of his first two cards will be over, or under, 13. An exact 13 total always loses and Ace always counts as 1. The house edge for the Over 13 wager is 6.5 %, and for the Under 13, it’s 10 %. The side bet is usually offered on six- and eight- deck games.

Pair Square

A player wins if his or her first two cards are the same rank (such as a pair of 8′s). An unmatched pair (like an 8 of Clubs and an 8 of Hearts) pays 10 to 1. A matched pair (like a pair of 8′s of clubs) pays 15 to 1. The house edge is 10.6 %.

Super Sevens

In addition to your blackjack game bet, wager $1 that you will be dealt from one to three sevens resulting in the following payouts:

One seven pays 3 to 1

Two unsuited sevens pay 50 to 1

Two suited sevens pay 100 to 1

Three unsuited sevens pay 500 to 1

Three suited sevens pay 5000 to 1

The house edge is about 12% with no third card dealt and about 11% when a third card is dealt.

Lucky ladies

Here is a bet where any hand totaling 20 wins something. If you’re lucky enough to have a pair of Queens, you’ll win more, as the following pay table shows:

Pair of Queens with a dealer Blackjack – pays 250 to 1

Pair of Queens – Pays 25 to 1

Any suited 20 – pays 9 to 1

Any unsuited 20 – pays 4 to 1

The house edge is between 17 & 20 % depending on the jurisdictions pay table.

Always keep in mind that your bankroll is at a greater risk of a quicker depletion while playing blackjack games and making these tempting side bets.

Three Card Blackjack, a Casino Table Game Where Players and Dealers Never Bust

The blackjack rules for the casino table game of Thee Card Blackjack vary in that the player is dealt three cards instead of two.

How Three Card Blackjack is Played

Three Card Blackjack is played with a standard 52-card deck. The objective of the game is for players to make the best blackjack hand to beat the dealer using two or three of their cards. Players or dealers cannot bust. Standing, Hitting, doubling, and pair splitting are not permitted, and a player blackjack always beats a dealer blackjack, however a blackjack pays even money instead of the traditional 3/2.

There are three betting positions, Ante, Ace Plus (optional side bet), and the Play Bet. Players must first make an ante wager. Also, the ace plus option if he or she chooses. The dealer pitches three cards face down to each player and three cards to his or herself. The two dealer cards are face down; one is face up.

Based on the value of the dealer’s up card, players must make one of two decisions after looking at their cards:

Fold – the ante wager is forfeited, but the ace plus wager if made will remain.

Raise – the player makes a play wager equal to the ante.

Here are some hand examples:

Player #1 – Has an A, 5, 4.

Player #2 – Has a 6, 7, and 9 (player cannot bust, so the 6 is not counted)

Player #3 – Has an A, 3, A

Dealer – Shows an 8-up card and a 10, 6, are face down.

Note that player #1 has a total of 20 (11 for the Ace, + 5 + 4 = 20) this player chooses to raise against the dealer 8. Player #2 has a total of 16 (9 + 7, = 16. The player chooses to fold. Player #3 has a total of 15 (11 + 1 for the two aces, plus 3 = 15.) He or she also folds, but the ace plus bet remains.

The dealer has a total of 18, so player #1 wins even money for the ante, raise, and ace plus bet. Player #2 loses the ante wager and ace plus bet if made, because no ace was dealt in that hand. Player #3 loses the ante wager but is paid 10/1 for two aces.

The dealer must have at least a 17 to open. If the dealer cannot open, the ante and raise bets will push, unless a player has a blackjack, for which even money will be paid. If the dealer can open, the higher hand wins.

Optional Ace Plus Wager

Here is the pay table for the optional ace plus wager, which pays even if the player loses the hand. Pay tables may vary between jurisdictions:

Ace, any, any – 1 to 1

Ace, ten, any – 3 to 1

Ace, ten, ten – 6 to 1

Ace, ace, any – 15 to 1

Ace, ace, ten – 25 – 1

Ace, ace, ace – 100 – 1

Strategy and House Edge

The strategy for a player’s total to raise against the dealer’s up card is as follows:

16 or less – Never raise

17 – Dealer 2

18 – Dealer 2 – 8

19 – Dealer 2 – 9

20, 21,- Always raise

The house edge for Three Card Blackjack is about 2% for the ante and play bets but increases to between 2.5 & 7% for the ace plus bet depending on the jurisdictions’ pay table.